In this edition of Behind the Scenes with Accountable, we’re excited to introduce Chad Siegel, our Senior Creative Director in the Marketing Department. Chad is the creative force behind our brand, overseeing everything from social media, advertising, and website design to photography, video production, motion graphics, and even conference displays and swag. His role is both strategic and hands-on, ensuring Accountable’s brand shines across every platform and medium.

Chad joined Accountable in 2015, when the company was still young and its brand was just taking shape. He saw the opportunity to help build something new and lasting—and for the past ten years, he’s done exactly that. His work has been central to developing the look, feel, and voice of Accountable, shaping how the company is seen both inside and outside the healthcare industry.

Before Accountable, Chad built an impressive career in broadcast and cable TV productions, working as a grip, gaffer, set constructor, audio technician, video operator, videographer, editor, animator, and director. He has produced everything from local commercials to national ad campaigns, and he even served as Creative Director at an advertising agency where he partnered with major clients like Motorola, IBM, Disney Cruise Lines, and BE Aerospace. A highlight of his career was working on Trolli Gummies packaging and directing a national ad campaign with Baseball Hall of Fame pitcher Jim Palmer.

Outside of work, Chad values time with family and enjoys cooking large meals to bring everyone together. He and his wife Ann also love taking long motorcycle road trips, turning travel into memorable adventures. A unique detail about Chad’s career is that early on, he learned how to repair, modify, and maintain production hardware like cameras, editing equipment, and large-format printers. That technical knowledge gave him a deep understanding of the tools behind the art, pushing him to expand what was possible in his creative work.

When it comes to hobbies, Chad admits they often overlap with his work. Whether it’s helping friends and family with projects or diving into a new creative challenge, he truly enjoys what he does. His favorite book is The Hobbit, a story that resonates with his love for adventure and imagination. And when it comes to his job, Chad finds the most satisfaction in seeing a project come to life—especially when people ask, “How did you do that?”

At Accountable, we’re grateful for Chad’s creativity, dedication, and vision. His ability to blend artistry with strategy has been key to shaping our brand over the last decade, and we’re proud to celebrate the talent and passion he brings to our team every day.